Tuesday, November 20, 2018
Picture this: You’re ready for this year’s mad rush, starting with Small Business Saturday. You’ve prepped for this day all year long – amping up advertising efforts, setting up appealing displays within the store, offering the perfect holiday promotions and more.
And, at your peak time, when your store is full of people committed to shopping local, your Internet connection goes on the blink. Your POS system goes down, checkout lines start to back up, customers get frustrated and leave empty-handed.
It’s a small business owner’s biggest nightmare, right?
Last year, small businesses saw fewer shoppers and less spending overall than it had in 2016, which holds the highest record yet with 112 million shoppers spending more than $15 billion, according to a 2017 survey by American Express and the National Federation of Independent Businesses. But, this year, analysts are predicting a comeback, with total retail sales increasing by 5 percent.
With the anticipated surge, how do you ensure Internet uptime — and business continuity — this holiday shopping season?
Say hello to Always-On, our gift to you this holiday season. At Kinetic Business by Windstream, we want to help our communities where we live and serve, and that includes enabling our small businesses to compete and grow.
That’s why we’re now offering Always-On, a wireless Internet backup connection that delivers 99.999% (five nines) guaranteed Internet uptime, ensuring that your business runs smoothly and that you can deliver only the best customer experience during one of the busiest times of the year.
So, how does it work? If you experience a disruption in your primary Internet service, you will automatically switch over to a wireless Internet backup connection until your primary service has been restored.
Wondering how much network reliability can actually affect your business? Consider this: Internet downtime can cost a small business anywhere from $8,000 to $74,000 per hour, according to the Ponemon Institute, and with an average of 14 hours of Internet downtime a year, those numbers will sure add up. That doesn’t account for any impacts to your brand reputation, which could take several weeks, if not months, to recover.
But, with Always-On Internet, you’ll have the greatest network reliability to drive business productivity — and a bigger bottom line. You’ll also get some of the benefits of Dedicated Internet, such as an uptime SLA, without the heftier price tag.
And, all you’ll have to do is reap the rewards of the holiday shopping season!
And be sure to read our other tips to ensure your most successful Small Business Saturday season yet!