Listen to Your Customers Lexington "Power to the Small" Highlight

Tuesday, December 20, 2016

Tao Green never expected to be an ice cream shop owner, that is until she started listening to her customers visit her then Thai restaurant and only order homemade ice cream. After realizing Green could provide a "home base" for her ice cream fans, she questioned how the restaurant could be "an expression of who [they] were and what [they] would want to accomplish." Learn more about the balance Green thinks there is between an owner's goals and listening to the customer base in the video below.  

What is the Power to the Small panel?

The important role that small, local businesses play within their communities can often be overlooked by media that focus on big name companies and their flashy leaders. Windstream has partnered with Inc. magazine to host the Power to the Small panel series in Windstream communities to support and empower the small businesses we serve. In Lexington, KY, the CEOs of Big Ass Fans, Creative Lodging Solutions and Crank & Boom Ice Cream Lounge shared their insights on many of the most pressing issues facing business owners today.

More Videos from Power to the Small panels:

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